IDA's Undercover TV Celebrates Two-Year Anniversary

Program continues to grow in 2006 with more episodes, more stations and online videos

January 2007 marks the two-year anniversary of Undercover TV (UTV), IDA's groundbreaking animal rights television program. We are proud to report that UTV has continued to grow and expand over the past year, allowing us to expose even more viewers across the nation to the hidden animal abuse taking place on factory farms, fur ranches, research laboratories and other industries that exploit other species for profit.

While UTV took off at the start of 2005, the show has achieved some major milestones in the last year. For instance, we have produced a total of 52 episodes, and the number of cities where UTV airs has increased. The program is now shown on over 110 community access channels from coast to coast, and is broadcast weekly in 65 cities, including New York City, Chicago, San Francisco, Los Angeles and Atlanta. The show is transmitted to millions of homes throughout the U.S., making it the most viewer-accessible animal rights television program in history.

In 2006, IDA also launched a redesigned Undercover TV website, and uploaded a number of videos to YouTube where anyone with a computer and Internet connection can watch them. In addition, IDA produced an exclusive UTV compilation DVD which includes four exciting episodes exposing the mistreatment of animals used for food, clothing, experimentation and entertainment.

UTV continues to profoundly impact people's lives, as the many viewer emails we receive indicate. "(Undercover TV) completely changed my view on what I eat and where it comes from," wrote one fan last month. "I never thought twice about what it meant when I ate dairy products or meat. Undercover TV has changed me from a careless eater to someone who is trying to spread the word about the abuse and death that animals endure." Read more UTV viewer responses.

With all that UTV has done to bring animal abuse into the public eye in 2006, IDA looks forward to achieving even greater success with the show in the coming year. In 2007, we hope to get UTV on additional distribution outlets, including satellite and cable channels, and to increase the show's presence on the Internet. Be sure to stay tuned to IDA for more UTV news in 2007!

What You Can Do

- Watch UTV on your local public access station. Find channels, air dates and times in your community (http://www.idausa.org/undercover_tv.html).

- If UTV does not yet air on the public access station in your community, volunteer for UTV's distribution network. As a resident of any city, you can submit episodes of UTV to your local public access station simply by dropping off a box of tapes every few weeks. Contact undercover@idausa.org for more information.

- UTV is seeking undercover and investigative video footage to show on the air. If you have video footage that exposes violence against animals, please e-mail undercover@idausa.org or send a copy to In Defense of Animals, 3010 Kerner Blvd, San Rafael, CA 94901. Please specify if you would like to remain anonymous.